Your Turn: Jobs Vs. The Google Boys
(image 1: ART STREIBER FOR TIME. December 18, 2005. People Who Mattered. Time.com. (image 2: WILLIAM MERCER MCLEOD FOR TIME. December 18, 2005. People Who Mattered. Time.com.)
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(image 1: ART STREIBER FOR TIME. December 18, 2005. People Who Mattered. Time.com. (image 2: WILLIAM MERCER MCLEOD FOR TIME. December 18, 2005. People Who Mattered. Time.com.)
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In this photo, Jobs is a loner--he's sitting in an impersonal space that looks like a company cafeteria during the off hours. In front of him is an ordinary white cup. Jobs' creativity is interiorized, his exterior surroundings are secondary to the imaginative noise inside his head (although paradoxically he insists on nothing but the best design for his products). Sometimes that makes him tone deaf to the people around him, who have different aesthetic concerns. Here, he's looking away from the photographer with a slightly bemused expression on his face. He's his own best company.
The Google guys are all about mutuality and consensus. What's that thing behind them, a padded cell? All three men have their hands clasped in front of them. They're in tune with each other and the clasped hands indicate a kind of modesty and lack of pretension (as opposed to the false piety and mock humility in the clasped hands of Benedict XVI in the photo above). Two of the guys are sitting on offbeat looking blue chairs--like Jobs, they tend towards the creative. They're both wearing what look like white lab coats. Their visions are more empirical than Jobs' are. And the padded cell behind them hints that they're not worried about being considered crazy when they do things the tech establishment doesn't approve of or understand.
Posted by: marysz | Dec 23, 2005 at 02:05 PM
The apple photo is interesting because of the light and dark textures. Half of Job's face is skewed in shadow... so its not an accident that he wasn't sitting on the other side of the table where his image would be clear. The cup in Job's right hand stands out because its white and blank, but what else about it is captivating? Doesn't it resemble an iPod?! Also, the other part of Job's body is covered in darkness. As if he has something in the other hand that we cant quite see or dont yet know about! What does he have in his lap? Is it his next big hit?
The google photo is also curious... which guy is out of place? That CEO Eric Schmidt doesnt look like he belongs. Larry and Sergei are both wearing white lab coats and sitting while Eric is wearing a suit and standing. And, why is Eric holding his legs in a wierd position? The white padded room behind them is certainly intriguing... what could they be keeping in there? And, if Larry and Sergei are so important, why are they on the outside looking in? Their white lab coats certainly give them a "scientific persona", but their ubiquitous smiles say "BILLIONAIRES"!!
Posted by: JW | Dec 23, 2005 at 06:01 PM
Steve Jobs has become a characture. He's all about clean lines and smooth surfaces. The ipod is completely devoid of cruft and everyone loves it.
On the other hand, cruft can be very humanizing. Gaudy things and unattractive things that we like for sentimental reasons add warmth and personality.
Posted by: error27 | Dec 24, 2005 at 04:04 AM
Jobs is a leader, as well as an artist among businessmen. He's all about vision, thus he gazes into the distance. The photographic style itself is artistic, rather than newsy. The color palette duplicates the Apple palette. The furniture is very retro-moderne--a definite tip to Jobs' sensibilities.
The Google guys--they're aggregators. They specialize in making connections and correspondences. The symmetrical composition emphasizes this. The clothing choices convey the idea of business undergirded by technology: Jacket for the guy who's in the dominant position, labcoats for the seated guys. As for the set dressing, we have wacky modern chairs and padded walls--It says, "What a crazy, hip madhouse Google is!"
Posted by: Chiaroscuro | Dec 24, 2005 at 05:47 AM
All I want for Christmas is stock in both companies.
Posted by: momly | Dec 24, 2005 at 08:28 AM
Jobs' photo is a pensive "pic-noir" of iconic marginalization. The Baby Boomer Techie takes stock on the way out.
The Google Guys are our friends at school. They're the Next Best Thing--posed just like the Beatles in their collarless jackets.
Posted by: bluecollarscholar | Dec 25, 2005 at 10:44 PM
Sitting pretty?
Google's plastic Pop Art Panton S Chair is cantilevered out over empty space, defying gravity and magically levitating itself in a post-Internet Bubble (mostly upon constantly moving electrons). Nervous riders should beware of sudden popping noises (from Design Matcher):
Note that the suit is the only one with his feet under him.
In the spirit of brotherly love, job seekers might say that Apple's aluminum Eurostyle Cafe Chair is "Four legs good, two legs bad!", but it walks largely in the shoes of others. In an illusory and gradually disappearing market, Apple spielers may be singing a different tune (from Engadget):
Where you sit depends on if you're still standing.
Posted by: fotonique | Dec 26, 2005 at 11:20 AM
It's the guy in Jail (Jobs), vs. the guys in the sanitarium (Google). Who will win, the evil one or the crazy ones?
Both are institutional settings -- Jobs's has those shadows reminiscent of bars, whereas the google guys have the padded walls and the lab coats that make them look like doctors.
Posted by: Mike Ryan | Dec 27, 2005 at 10:53 AM
I find these two photos pretentious (exactly because of the designer chairs) and uninspired (because of the static poses and sterile settings). Jobs, the Visionary, looks away from us into the distance. Page, Brin, and Schmidt, the Information Providers for the People, look directly at us. If we didn't know who these men were in the first place, could we intuit anything about them from these portraits? Not much.
Baby Boomers Jobs and Schmidt are the same age, as are Gen Xers Page and Brin. Jobs dropped out of college after a year; Schmidt, Page, and Brin all graduated from Standford (Schmidt with a Ph.D.; Page and Brin with masters degrees although neither has completed the doctoral program). Far-seeing Jobs makes products; happy-go-lucky Page and Brin made a database. Do their contributions really matter? Will they matter 20 years from now?
Posted by: readytoblowagasket | Dec 27, 2005 at 12:13 PM
"adult supervision"?!
looks like tech development is still seen as the plaything of adolescent geeks...
Posted by: acm | Dec 28, 2005 at 09:07 AM