Getting Played?
This billboard, touting the new white Sony PSP (Playstation Player), was recently launched in Amsterdam.
Other sites that have profiled this ad (example 1, 2) ask the question: Is it racist?
Perhaps the real question, though, is: Are we being set up?
Isn't "buzz marketing" supposed to be provocative enough to shake things up, but not past the point where the ad/message/image loses all ambiguity? To the extent the ad attracts the attention of sites like this -- whatever our determination about the image -- isn't that "a win" for the corporation, and the campaign?
More shots from the series here, here and here.
(hat tip: acm. images via joystiq.com)
